ADVERTISING POLICY
Hold Harmless Requirement
In consideration of publication of an advertisement the advertiser and the agency, jointly and severally, will indemnify and hold harmless the Journal, its officers, agents, and employees against expenses (including legal fees) and losses resulting from the publication of the contents of the advertisement, including, without limitation, claims or suits for libel, violation of right of privacy, copyright infringement or plagiarism.
Policy on Placing Advertising
Advertising will be interspersed among editorials and organizational news, and will be segregated from manuscript text.
Requirements for Acceptance of Advertising
Advertising will be accepted subject to editorial approval. The Publisher reserves the right to reject any advertisement at any time that it feels is not in keeping with the standards of the publication or PPAG.
MECHANICAL REQUIREMENTS
Bleed Dimensions
Bleed Sizes: One page: top, bottom, gutter bleed: 8 x 10 1/2" Spread (2-pg) bleed: 16 x 10 1/2" (Space must be allowed for the gutter.)
Trim Size: 7 3/4" x 10 1/4"
Type of Binding
Perfect Bound
Reproduction Requirements
Please provide digital files only. Formats accepted are:
1. Adobe Acrobat PDF Files. Embed fonts and use high-resolution images. Postscript Type I fonts (both screen and printer fonts) must be embedded or converted to outlines/curves. All images included must have a resolution of at least 300 dpi. Files must be converted to CMYK colors and show crop marks and register marks.
2. TIF Format. File must have a resolution of at least 300 dpi. Files must be converted to CMYK color.
Please provide a Matchprint or progressive proofs at 100% scale, including marks and file information and indicating color where appropriate, should accompany the ad to ensure proper color match on press. A Matchprint is a positive color proofing film that is made from the four process films, allowing the designer to verify the color balance and tonal reproduction of film positives before going to offset printing. By using the actual negatives, the Matchprint is an accurate representation of how the colors will look when printed. A laser printout is not a Matchprint. PPAG will not be held responsible for inaccurate color without a Matchprint.
Disposition of Materials
In lieu of instructions, reproduction material will be held for one year and then destroyed.
RATES
|
Quantity
|
Black and White
|
2 Color
|
3-4 Color
|
|
|
Full Pg
|
Half Pg
|
Full Pg
|
Half Pg
|
Full Pg
|
Half Pg
|
|
1 time
|
$900
|
$500
|
$1,300
|
$800
|
$1,600
|
$1,100
|
|
2 times
|
$800
|
$450
|
$1,200
|
$750
|
$1,500
|
$1,000
|
|
3 times
|
$750
|
$400
|
$1,100
|
$700
|
$1,400
|
$900
|
|
4 times
|
$600
|
$350
|
$900
|
$600
|
$1,200
|
$700
|
Cover Premiums
25% for second and third covers; 50% for forth cover
Classified Ads
The above rates apply to classified ads. Rates include online posting in addition to print ad.
Payment Policy
Payable upon receipt of invoice. Invoiced after publication.
PUBLICATION SCHEDULE AND DEADLINES
|
Issue
|
Space Reservation Deadline
|
Materials Deadline
|
|
January-March
|
January 2
|
January 15
|
|
April-June
|
April 1
|
April 15
|
|
July-September
|
July 1
|
July 15
|
|
October-December
|
October 1
|
October 15
|